Media and Entertainment

The media and entertainment industry is engaged in the creation, aggregation and distribution of news, information, content, advertising, and entertainment via advance media platforms and channels. It is characterized by its unique emotional, psychological, emotional and aspirational appeal to customers. 

Key drivers:

·         Evolution of interactive devices and tech drivers

·         Consumer research to ensure consumer-oriented media services

·         Digitization to help in spreading the reach and impact of M&E industry

·         Consolidation leading to emergence of players with superior capabilities

The global Media & Entertainment (M&E) market reached $1.8 trillion in revenues in 2016 and expected to reach $2.2 trillion by 2021.


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